Molecule 01 is unlike anything you will ever wear. It is one of the most mysteriously alluring scents wrapped in simplicity. For us, the phenomenon of Molecule 01 came completely out of left field. When we first encountered it in 2005, our first impression was that we couldn't smell a thing. We weren't sure what to think, but we wore it just as the description urged us to do, and didn't really notice the subtle scent on ourselves. The response from others, however, was undeniable. Each time we wore it, somebody would ask what we were wearing. It was astonishing how predictably this occurred.